Full Measure Education, a higher education technology provider, has acquired Adora Experiences, a digital college tour startup, the company has announced recently.
Founded in 2019 by Princeton undergraduates Ron Miasnik, Raya Ward, and Joseph Rubin, Adora enables students to take personalized tours of college campuses both virtually and in-person. The platform leverages student stories, augmented reality geotags, and multimedia content to create engaging virtual tours and enhance the on-campus visit experience.
Since winning Princeton's startup competition in February 2020, Adora has become the best-in-class solution for universities and partnered with a variety of schools including Stanford, Pitzer, and Colorado State University.
Commenting on the acquisition, Greg Davies, CEO of Full Measure Education, said,
"Adora has done for campus visits what Full Measure has done for other parts of the student lifecycle – made them accessible and personalized. We have been closely following the campus tour space for years, and Adora is the first technology that actually improves the tour experience."
According to a press statement from the company, as part of the acquisition, Adora's technology will integrate with Full Measure's mobile content platform, which has quadrupled in size to reach over 1.5 million students and 320 colleges.
Expressing his excitement to be part of Full Measure Education, Ron Miasnik, Co-founder and CEO of Adora, said,
"We're thrilled to leverage Full Measure's scale and experience to reach more students. Students have taken over 14,000 tours on the Adora platform and we expect to reach half a million students by December."
As part of the acquisition, Adora team will join Full Measure and begin offering their solution to colleges immediately.
Elaborating on the importance of virtual tours, Raya Ward, Co-founder and Chief Product Officer of Adora, added,
"A virtual tour not only showcases a campus but also bridges the socio-economic barrier caused by the cost of travel. Technology-enabled tours increase access to this important part of the college process. And the pandemic has accelerated the adoption of long-overdue technologies that will help close this gap."
Full Measure Education enables colleges, universities, and schools to guide, support and celebrate students through the student lifecycle using mobile-first technology and curated experiences. From admission to enrollment to graduation, the platform turns pivotal moments into opportunities for deeper, more meaningful engagement. In 2020, in collaboration with over 300 partner institutions, Full Measure celebrated 35,000 graduates and 275,000 newly admitted students – with over 5 million moments of social and mobile engagement.
The company’s acquisition of Adora will further redefine how colleges and universities engage prospective students, bringing a world-class campus visit experience to hundreds of institutions and millions of students from across the world.