Vedantu, a pioneer in LIVE online learning, has made a strategic investment in Pedagogy, an AI-enabled personalized learning platform that provides online courses and interactive digital books for students preparing for competitive examinations.
Through this strategic partnership, Vedantu intends to make Pedagogy’s unique product accessible to its 30 million+ students at an affordable price.
Founded by Archin Shah in 2016, Pedagogy works on a subscription-based model to provide trusted content to its students, from India’s best publishers and content creators. It transforms physical books into interactive content and students can access books, courses, practice questions, and tests on the go through its app and web platforms.
Commenting on the new development, Vamsi Krishna, Co-founder & CEO, Vedantu, said,
“In line with Vedantu's core mission of ensuring the best learning outcomes for our students, this partnership will provide our students with access to the best, highly interactive books & courses. Pedagogy has tremendous potential and aligns with our vision of making quality learning accessible & affordable to all students across the country. Delivery and distribution are two significant areas of investment for us, and we will continue to look for inorganic acquisitions or investment opportunities in these areas.”
Pedagogy aims to transform the way students purchase and access books and courses while preparing for engineering, medical, and other entrance exams. It offers a Netflix-like subscription allowing its users access to popular books and digital courses from leading publishers and coaching centers across the country and help aspirants ace their entrance examinations.
Students can purchase a single subscription to get access to a range of preparatory books and courses for their exams along with a personalized study and a practice platform. Pedagogy currently allows aspirants to consume content from more than 175 popular books & courses at an affordable price.
Archin Shah, Founder & CEO, Pedagogy, said in a statement,
“We are pleased to have Vedantu as a strategic partner. We share the same core vision and our deep ties with Vedantu will ensure students around the world get access to high quality content at an affordable price. This is a huge win for students on Vedantu, Pedagogy and our Partners. It will also help battle piracy and help propagate consumption of official content. This is the first step in creating a legitimate and new age distribution network. Pedagogy aims to be the largest platform to access digital books and is targeting onboard content creators across multiple segments.”
With this investment, Vedantu will further strengthen its personalized learning experience for its students and its presence in the hyper-competitive test prep segment.
Vedantu offers individual and group classes across K-12 and test preparation segments. The Bengaluru-based company claims over 150,000 students study LIVE every month on the platform and more than 40 million users from 1000+ cities and 40+ countries access free content, tests, doubts, videos on its platform, and its channels on YouTube monthly.
The latest investment in Pedagogy is Vedantu’s second after Instasolv, a doubt-solving platform for students from Class 6 to 12 for Science, Math, IITJEE, and NEET. Vedantu invested $2 million as part of a pre-series A funding in Noida-based Instasolv in June 2020, with full rights to acquisition.